For information on advertising in The New York Register, follow these
links or scroll down the page.
Benefits | Rates | Deadlines | Ad Requirements | Billing | Distribution
The New York Register is designed to be a major link in connecting interested customers with the Country, Victorian, Craft and Antique shops in the state as well as shows, events and places to eat and stay. The publication is full of stories, recipes, projects and useful information for readers interested in the various shopping possibilities and activities going on locally. The information is presented in a much less intimidating fashion than reference books and other newspapers available for the industry. It also serves to inform the public of upcoming events in the antique, country and craft industry. The New York Register also hopes to create and spark an interest in people new to the opportunities and possibilities available in the antique and collectible marketplace. It gives shop owners a place to promote, inform and even try out their writing skills if they so desire. The publication makes a handy, "carry it with you", kind of guide and its layout makes for the need of less maps. It guides the reader according to areas of the state and within a city. The whole purpose is to increase awareness of the great number of shops and services available to them within the state of New York.
As an advertiser, you receive copies of the paper to provide to your customers as a free gift. This results in repeat visits to your shop as readers want to find each new issue. The New York Register is a targeted publication. We don't accept ads from just anyone. Your ad in The New York Register won't be with auto ads, tire stores, tattoo parlors, etc. "Targeted" means we get your ad in the hands of customers who are looking for the very type of items you sell.
| Ad | Size | Rate (per issue) |
|---|---|---|
| 5 x 2 Display Ad | 5" wide by 2" tall | $100 |
| 5 x 3 Display Ad | 5" wide by 3" tall | $135 |
| 5 x 4 Display Ad | 5" wide by 4" tall | $165 |
| 5 x 5 Display Ad | 5" wide by 5" tall | $205 |
| Quarter Page Ad | 5" wide by 7" tall | $265 |
| Half Page Ad | 10.25" wide by 7" tall | $400 |
| Full Page Ad | 10.25" wide by 15" tall | $725 |
| Classified | 2" wide by 2" tall (not for shops) | $40 |
| Event Listing | $20 |
Ad prices are per issue. Since the majority of shop owners who advertise on
a consistent basis are having great results, we offer an introductory 3 issue
special and an annual contract as incentive to advertise regularly.
Color: Full process color can be added for an additional $50 on sizes 5x2, 5x3 or
5x4; +$75 for 5x5 or 5x7; +$100 on a 1/2 page and +$150 on a full page ad.
3 Issue Special: Run any size ad in three consecutive issues
and get the third ad at 1/2 off our low rate card prices. Your ad size and content
can change each issue. Just ask for the 3 issue special when you call to reserve
your space.
Annual Contract: A 20% discount is offered for a one year contract
of six consecutive issues. Sizes can vary, discounts will still apply to each
ad. Billed per issue. Contract not fulfilled will be rebilled at full rate.
| Issue | Deadline |
|---|---|
| January–February | December 1st |
| March–April | February 1st |
| May–June | April 1st |
| July–August | June 1st |
| September–October | August 1st |
| November–December | October 1st |
Standard rates include normal ad layout and typesetting which can include borders and clip art. Non-standard items such as original graphics, logos, calligraphy, etc. may be arranged as can grayscale or original photos. (Call for pricing.) Please allow ample time for us to provide non-standard services.
Are you ready to advertise with us? Fill out our convenient ad reservation form.
Electronic/Digital Ads ("camera-ready" ads via email)
When sending digital files, please use the following specifications—and always fax a copy of the ad so we can be sure the finished product looks exactly as you intended.
Camera-Ready Ads (if you must print and mail)
Ads That We Create For The Customer
First time advertising that is published in The New York Register can be paid two ways. The first option would be to send in your payment with your camera-ready or rough draft ad on or before the deadline for that issue. If you decide to send in your camera-ready or rough draft ad without payment, your second option is to have us contact you after you approve your ad proof to have the ad cost billed to your credit card. New advertisers must pay for their first ad in advance of the paper being printed. Future ads you place will be billed via mail upon publication with payment being due upon receipt. We accept Mastercard & Visa for your ad payment if you desire. Any payment not paid after 30 days from billing will be considered past-due. If a past due payment remains on your account for more than 60 days, advertising will not be available to you in future publications until payment is made.
The New York Register is distributed through all advertising shops (results
in repeat visits to your shop), craft and antique shows, Highway Welcome Centers
and local tourism centers. If you would like to find the location nearest you
to pick up a copy, please see our list of advertisers
who all have copies or contact us.
